Design in the Library
Cool! Look at this video produced by the New York Public library in collaboration with one my my favorite blogs Design Sponge. Essentially, they are going to follow around five different kinds of...
View ArticleWhat a year…
2008 brought many great changes and many exciting projects to Fearless Future, so Jonathan and I wanted to take time to thank all of those people and companies that made it such a great year. Whew!...
View ArticleBite-Sized Marketing
Mary and I have been working extremely hard on our new book with our good friend Nancy Dowd. The book, Bite-Sized Marketing; solutuions for the overworked librarian, will be coming out this summer...
View ArticleMountain Dew—History
(Please open the article to see the video.) Stop what you are doing and watch this amazing video from Buck! As part of Mountain Dew’s new logo launch, the brand team at Pepsi asked us to conceive,...
View ArticleOrder our book!
Sorry we have been away for so long! But, we have great news, you can now order our book Bite-Sized Marketing; realistic solutions for the overworked librarian! ALA Editions, the publishing imprint of...
View ArticleWhy we hate READ posters!
Below you will see two examples of President Barack Obama and his relationship to libraries. We hate READ posters because even someone as cool as Obama looks stodgy and staged. The other one which has...
View ArticleDigital Publishing
Here is a wonderfully insightful piece on how digital publishing is helping to separate the wheat from the chaff. Print is dying. Digital is surging. Everyone is confused....
View ArticleHeavy Rain: Marketing Snafu?
The addition of “The Taxidermist” DLC reminds me of the bittersweet story that is Heavy Rain. On Feb. 23rd Quantic Dream released Heavy Rain, the spiritual successor to Indigo Prophecy, and has since...
View ArticleFF at ALA in DC!
Mary and I will be signing our book, Bite-Sized Marketing, with our co-author Nancy Dowd at the Swap & Shop. Come by and say hi! Sunday, June 27, 12:30–1:30 p.m. Swap & Shop Presents: PR...
View ArticleWhat a great and simple and powerful logo!
Usually I hate banner ads but this logo just blew me away! And I clicked on it! What a great example of simple but precise logo development. Check out the video for girl effect here:...
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